2023 BonaFide Cowboy's Guide to Brand Photography - V.3
2023 Version
Have you ever wanted to be featured on your favorite brand's page or see your photo in a magazine ad or on a billboard next to the freeway? Or maybe you want to learn how to make money in the photography industry without shooting weddings. If this is you, it sounds like you may have a passion for brand photography.
This 30-page guide is jam-packed with all the basic information you need to get started with brand photography, including but not limited to:
- Kenzie's Pricing Guide Worksheet
- The BFC Email Pitching Template
- An Introduction to Contracts & Licensing
- A How-To on Finding Your Niche
- AND SO MUCH MORE!
I believe that there is plenty of room in the photography space for us all, and what we really need, is more consistency in pricing, pitching, and accountability. This guide will help give you a base to work off of and build off.
THIS IS NOT....
- a guarantee you will produce brand deals. You have to put in the work & the brands need to see what you can offer them.
- the only way to pitch to brands and work in this space, this is just the way I have done it.
- a quick way to get rich. This takes commitment, consistency, hustle, and patience.
- something for you to take and word-for-word copy. This is a guide to help you build your own brand photography business! What will set you and I apart is our uniqueness.
So go our there and get that money! Build those relationships! Show up authentically!
AND AS A BONUS TO YOUR PURCHASE YOU WILL RECEIVE:
- The Desert Dreamin' Preset Download for Lightroom (.dng)
- A BFC Seal of Approval Digital Sticker for your Website (2 .png)
Written by: Kenzie Holmberg | CEO
Please tag me on Instagram in your brand photography guide journey @bonafidecowboy and use the hashtag #bonafidecowboy
Pricing for Profit: A Photographer's Guide to Setting Rates That Actually Pay the Bills
Ready to unlock the secret to pricing yourself for success?
Look no further! This guide stands out from the rest. But don't just take our word for it—check out this glowing review:
"I've read countless guides, but none compare to this gem. It's not about quick fixes; it's about real strategies that work. As a photographer re-entering the industry, this guide reignited my passion and motivation!" — Emma (@em_heavey21)
And that's not all! You'll also receive our exclusive Pricing Guide Calculator—an invaluable tool that sets us apart from the competition. Here's what one happy customer had to say:
"This is truly one-of-a-kind! The companion Excel Sheet is a game-changer." — Lynn (@theprairiewoman)
Still not convinced? Take the challenge and see for yourself!
But who am I, you ask? I'm Kenzie, the go-to expert in Brand Photography and Content Creation for the Western Industry. With years of experience working with top brands like Pendleton Whisky and Ariat International, I've mastered the art of pricing and profitability.
Now, I'm sharing my insider knowledge with you. Let's unlock your potential and achieve entrepreneurial freedom together!
Lightroom Preset: BONAFIDE WESTERN
Built similarly to one of our most popular presets and one of Kenzie's newest personal favorites. Get this exclusive BonaFide Cowboy preset now!
Notes from Kenzie: "This is one is similar to one of my favorite presets and most of what you now see on my Instagram feed was curated with this preset or others similar to it. I'd love to see what you produce! Tag me in your edits >>> @bonafidecowboy."
*In all BFC Presets, exposure & shadows may have to be adjusted up or down to get the colors you're looking for. The lighting you shoot with controls much of how your edits will turn out. For best results on your camera, shoot in RAW.*
> Phone Compatible!
> Camera Compatible!
Software:
Users must have at least one compatible software from Adobe in order to use this collection, including the free mobile version.
- Lightroom Mobile App (Free or subscription; iOS, iPadOS, Android, Chrome)
- Lightroom Classic 5.0 and later (and all monthly subscription versions; PC or Mac)
- Lightroom 1.0 and later (cloud-based; monthly subscription; PC or Mac)
- Photoshop CS6 or CC (purchased or monthly subscription versions; PC or Mac)
Format: Immediate digital download. DNG (direct mobile installation) file.
License and Use: These presets may be used for personal or professional editorial use, including social media. Preset files may not be shared beyond the immediate buyer.
Buyer must download files within 30 days of purchase!
How to install LR Mobile Presets: Click here.
Lightroom Preset: Minted (2 Bonus Versions!)
Want to recreate some of my favorite photo edits recently? Here's your opportunity with my "Minted" Preset Series! Inspired by my shoot in front of Sheridan, WY's famous bar, The Mint!
NOTES FROM KENZIE: "THIS IS ONE YOU WILL SEE A LOT NOW ON MY INSTAGRAM FEED! I'D LOVE TO SEE WHAT YOU PRODUCE! TAG ME IN YOUR EDITS >>> @BONAFIDECOWBOY."
*IN ALL BFC PRESETS, EXPOSURE & SHADOWS MAY HAVE TO BE ADJUSTED UP OR DOWN TO GET THE COLORS YOU'RE LOOKING FOR. THE LIGHTING YOU SHOOT WITH CONTROLS MUCH OF HOW YOUR EDITS WILL TURN OUT. FOR BEST RESULTS ON YOUR CAMERA, SHOOT IN RAW.*
> PHONE COMPATIBLE!
> CAMERA COMPATIBLE!
SOFTWARE:
USERS MUST HAVE AT LEAST ONE COMPATIBLE SOFTWARE FROM ADOBE IN ORDER TO USE THIS COLLECTION, INCLUDING THE FREE MOBILE VERSION.
- LIGHTROOM MOBILE APP (FREE OR SUBSCRIPTION; IOS, IPADOS, ANDROID, CHROME)
- LIGHTROOM CLASSIC 5.0 AND LATER (AND ALL MONTHLY SUBSCRIPTION VERSIONS; PC OR MAC)
- LIGHTROOM 1.0 AND LATER (CLOUD-BASED; MONTHLY SUBSCRIPTION; PC OR MAC)
- PHOTOSHOP CS6 OR CC (PURCHASED OR MONTHLY SUBSCRIPTION VERSIONS; PC OR MAC)
FORMAT: IMMEDIATE DIGITAL DOWNLOAD. DNG (DIRECT MOBILE INSTALLATION) FILE.
LICENSE AND USE: THESE PRESETS MAY BE USED FOR PERSONAL OR PROFESSIONAL EDITORIAL USE, INCLUDING SOCIAL MEDIA. PRESET FILES MAY NOT BE SHARED BEYOND THE IMMEDIATE BUYER.
BUYER MUST DOWNLOAD FILES WITHIN 30 DAYS OF PURCHASE!
HOW TO INSTALL LR MOBILE PRESETS: CLICK HERE.
Bonafide Cowboy Logo Trucker Cap - Snapback
• 47% cotton, 28% nylon, 25% polyester
• Structured, five-panel, high profile
• Flat bill
• Snapback closure
• Snapback closure
• Head circumference: 21⅝″–23⅝″ (53.3 cm–58.4 cm)
• Blank product sourced from Vietnam or Bangladesh
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
