2026 Pricing for Profit Guide + Excel Calculator Worksheet
Ready to price yourself for success—and actually make the math work?
If you’re trying to go full-time, your pricing can’t be based on vibes or what the photographer down the road charges. The goal is simple: price in a way that covers your bills and meets your income goals—without working yourself into the ground.
This download helps you find your baseline rate (covers your bills + costs) and your goal rate (gets you to your income target), using a plug-and-play Excel calculator. Enter your numbers, and it does the math for you—so you can stop guessing and start pricing with confidence.
But don’t just take my word for it—here’s what past buyers have said:
“I’ve read countless guides, but none compare to this gem. It’s not about quick fixes; it’s about real strategies that work. As a photographer re-entering the industry, this guide reignited my passion and motivation!” — Emma (@em_heavey21)
And about the calculator:
“This is truly one-of-a-kind! The companion Excel Sheet is a game-changer.”
— Lynn (@theprairiewoman)
You’ll love this if:
- You’re booked but the money still isn’t adding up
- You’re tired of being price-shopped or defending your rates
- You want to raise prices, but you don’t know what to raise them to
- You’re ready to price with a real framework (not guesswork)
What you get:
- A clear, simple pricing framework built for creatives (no confusing math)
- A worksheet to map your income goals + realistic client volume
- Excel Calculator (plug-and-play) to calculate your baseline + goal rate
- Straightforward next steps for building pricing that’s profitable and sustainable
Quick Intro: I’m Kenzie, founder of BonaFide Cowboy Media & Productions. I’m a working commercial photographer/videographer who closes multiple five-figure creative deals each year—and this guide is built from the real pricing framework behind profitable work.
If you’ve been pricing in the “middle of the pack” and wondering why you still can’t go full-time, this is your starting point.
INSTANT DIGITAL DOWNLOADS:
File Formats: .PDF and .XLSX
License: Personal use for the original purchaser only.
