Sponsored Athlete & Partner Program

Built in the Storm. Authentically Western. This isn’t your average ambassador deal — it’s a partnership.

The BonaFide Cowboy Sponsored Athlete & Partner Program brings together a small, handpicked crew of people who represent what the West really looks like today — in the arena, on stage, behind a brand, or out in the dirt getting the job done.

We’re not chasing trends or follower counts.

We’re investing in the ones who live it — rodeo athletes, musicians, small business owners, and community builders — the ones who keep the Western spirit alive in everything they do.

Because here, your success is tied to my success. When you represent BonaFide Cowboy well, we both win.

Brand Values
Everything we do is built on:

• Authenticity — real stories, not staged ones.
• Resilience — showing up, staying steady, and weathering the storm.
• Integrity — keeping your word, even when no one’s watching.
• Respect — for the people, the land, and the Western way of life.

If that sounds like you, you’re already part of the story.

Program Perks

• $250 cash bonus for every new photo or video client you refer (paid once retainer is received)
• 30% off photo or video services (for personal branding, album work, or marketing projects)
• Bonafide Cowboy merch — we will occasionally send you new merch to rep! no guaranteed schedule or value.
• 10% public discount code for your audience.
• Personal at-cost discount code for your own BonaFide Cowboy merch
• First access to new merch drops and limited releases
• Discounts on BonaFide Cowboy retreats
• Potential modeling or collaboration requests for brand projects (occasional paid opportunities)
• Optional one-on-one help with your personal brand marketing and sponsorship pitching

This is a mutually beneficial partnership built to elevate both sides.

We ask that you:

• reccommend us via word-of-mouth when the situation fits!
• Post at least 2 feed posts per month featuring BonaFide Cowboy merch or  just your authentically western lifestyle.
• Share at least 2 stories per month linking your discount code, the merch store, or our booking links.
• Tag @bonafidecowboy anytime you wear, feature, or collaborate with the brand
• Maintain a professional, positive presence both online and offline
• Be open to occasional brand features, interviews, or content collaborations

Who We’re Looking For
We’re not after influencers — we’re after influence. on or off social media.
If you’re a rodeo athlete, Western musician, rancher, small-business owner, or creative who embodies authenticity and respect, this might be for you.
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You should:

• Be 18+ (or 16+ with parental consent)
• Have an active public social media presence (engagement matters more than numbers)
• Represent or contribute to Western culture in a genuine way
• Align with our brand values and how you carry yourself on and off social media

The Fine Print

• This is a selective partnership, not a paid sponsorship. We do offer cash incentives for booked referrals.
• All perks and opportunities are offered at the brand’s discretion.
• Referral payouts are sent via PayPal or Venmo once new client retainers are received.
• Discounts and perks apply only to the approved partner and cannot be transferred.
• Continued participation depends on activity, professionalism, and alignment with brand values.

Think You’ve Got What It Takes?
If you’re living the lifestyle, not posing for it — apply below.

We’re building something that lasts longer than a season.
BonaFide Cowboy — Authentically Western. Built in the Storm.

Apply Now

You should apply if:
We’re looking for people who are driven, genuine, and proud to represent the BonaFide Cowboy name.
People who share the same fire — the ones chasing goals, building something real, and living the Western way with purpose.

You should apply if you:

• Believe in authentic Western storytelling and the values behind it.
• Are ambitious — building your career, your platform, or your legacy.
• Love the brand and want to help it grow by sharing it with your community.
• Take pride in how you represent yourself — online and off.
• Want to be part of something that’s bigger than a sponsorship.

If you’re loyal, hardworking, and unapologetically yourself — you’ll fit right in.

You Should Not Apply If…
This program is built on partnership — not perks. You’re here to help represent BonaFide Cowboy, to stand behind the brand and what it means. If that doesn’t excite you, this isn’t the right fit.

You should not apply if you:

• Are a photographer or creative looking to associate with the brand or just poach new clients.
• Don’t genuinely understand or believe in what BonaFide Cowboy stands for.
• Want free merch, exposure, or name association without giving back.
• Are too shy or unwilling to talk about the brand, share posts, or represent us publicly.
• Party more than you work or regularly post content that misrepresents my brand or the Western lifestyle.
• Will be upset or offended if you don’t receive a partnership offer — even if you personally know me. This process is highly selective. We’re starting small, with limited spots available. QUALITY over QUANTITY.
• Plan to half-ass your application answers — if you can’t put in the effort here, this program isn’t for you.

This is a mutually beneficial partnership — built on trust, authenticity, and shared goals. If you’re not here to help build something bigger than yourself, this isn’t for you. If you are — welcome home.

I am ready to apply!