Prior to the Pandemic, online shopping was already exploding and changing the way consumers shopped, however, going into 2022, we can now see that online shopping has taken off and now if you want to stay relevant, your brand needs to be posting online, and the quality of your posts needs to stand out. Because of the saturation in businesses on social media, you only have a matter of seconds/minutes to make a sale. So what are you doing to stand out? Do your clients feel like they can relate to your models? Do they know what your product is and have they seen how it is used? And if you sell the same product as someone else, why should they buy from you? What value are you adding? How are you different from your competition? These are all questions you should be asking yourself as a brand. And even if they aren't in the market for your product right now, will they remember your brand's name when they want it in the future?
I'll keep this short because you can see where I'm going with this. Product photography is important, but it also needs to stand out, and that is why you need a photographer with brand photography experience. Your client's don't want to see your boring flat lays (sorry I know it hurts). Your clients want to see your products in action. They want to see them on/with people they can relate to. Are they durable? Let's show that. Are they unique? Let's focus on the details that make it unique. Do you want your customers to "vibe" with your brand? Let's create your feed to be more aesthetically pleasing and attracts the client you desire.
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Meero - a Paris based company that matches photographers with brands.
MDG Advertising - building brand experiences.