1. Affiliate Marketing - this one can be tricky at first, but once you get a hang of it, you'll be off and running. To be really good at affiliate marketing, you must be selective with the brands you choose to work with. You want to AUTHENTICALLY be able to sell the products without being too sales-y. That's why I partner with brands I already use and love!
2. Sell merchandise - but that sounds like a lot of work... I hear you. But really, most of the work is on the front end and then you can sit back and let the passive income flow. Well kind of. Here are a few tools I use.
3. Sell stock photos - Listen, I kind of got into this one on accident and I am so glad i did. I sell my edited misc. photos to an amazing stock photo gallery, real ag stock. They are one of many stock photo selling sites, but they are OPERATING in a very niche market. They sell their photos higher than many platforms like adobe, but they are specially curated to a specific group of people. I personally only sell to this site, however here is a link to a list of other sites to sell stock photos.
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Cowgirls are in this season, so do it justices and buy from authentically western businesses!
So what 3 things should you grab?
HEre's my top RECOMMENDATIONS for where to shop:
Prior to the Pandemic, online shopping was already exploding and changing the way consumers shopped, however, going into 2022, we can now see that online shopping has taken off and now if you want to stay relevant, your brand needs to be posting online, and the quality of your posts needs to stand out. Because of the saturation in businesses on social media, you only have a matter of seconds/minutes to make a sale. So what are you doing to stand out? Do your clients feel like they can relate to your models? Do they know what your product is and have they seen how it is used? And if you sell the same product as someone else, why should they buy from you? What value are you adding? How are you different from your competition? These are all questions you should be asking yourself as a brand. And even if they aren't in the market for your product right now, will they remember your brand's name when they want it in the future?
I'll keep this short because you can see where I'm going with this. Product photography is important, but it also needs to stand out, and that is why you need a photographer with brand photography experience. Your client's don't want to see your boring flat lays (sorry I know it hurts). Your clients want to see your products in action. They want to see them on/with people they can relate to. Are they durable? Let's show that. Are they unique? Let's focus on the details that make it unique. Do you want your customers to "vibe" with your brand? Let's create your feed to be more aesthetically pleasing and attracts the client you desire.
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Meero - a Paris based company that matches photographers with brands.
MDG Advertising - building brand experiences.